As Euromonitor identifes "Healthspan Plans" as one of its key trends for 2025, consumers in the Middle East are increasingly turning to science-backed beauty and skincare solutions tailored to their unique needs. Recognizing that a one-size-fits-all approach to skincare is no longer viable, Dubai-born ilik combines dermatological expertise and medical-grade formulations that go beyond those available over the counter as well as sleek packaging to deliver a solution that guarantees better, long-lasting results.With an impressive 65% retention rate and 27% month-on-month growth in just 16 months since its launch, BeautyMatter caught up with founder Dina Sidani to learn about the journey of becoming the first telehealth beauty brand in the region and understand how ilik is tapping into this underserved market that is poised for significant growth.As someone who is pioneering a prescription skincare company in the Middle East, could you help our readers understand what it really means to offer this type of skincare and why it’s an important innovation for the region?Prescription skincare is a game-changer for two simple reasons. First, it’s backed by science—that means it uses evidence-based ingredients, scientifically proven through clinical studies to deliver real results. Second, it’s dermatologist-led. That’s critical because skincare isn’t one size fits all. To access these ingredients requires guidance from a dermatologist who can prescribe them. You can’t rely on your friend’s recommendations or the latest TikTok trend to solve something such as hyperpigmentation.